Fiat 500 News from SG Petch
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Friday, December 17, 2010
Appealing mainly to young women, the Fiat 500 Pink became this years ‘must-have’ motoring fashion item. Also the Fiat 500 Pink was the first of several exciting Fiat 500 limited editions to be introduced. A new unique marketing campaign, designed to raise awareness of the limited edition, has just won another top award - Best Automotive, Aerospace and Marine Campaign title in the coveted Campaign Media Awards. The campaign dubbed PinkMyRide, became one of the...
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December 17, 2010
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