Five Fiat 500's, decorated by the artist Damien Hirst, were among the prizes won in a luxury charity draw at a star-studded London party last week.
Dubbed the most lavish party in Britain, the ARK event raises millions of pounds for children’s charities each year. For 2009 it was held in the disused Eurostar terminus at London’s Waterloo station, where the total raised on the night was a staggering £15.6 million.
“I am immensely grateful to the Fiat Group and to Damien Hirst for their unabated support and generosity to ARK,” says charity chairman Arpad Busson. “The five beautiful 500s added stunning visual drama to our event and raised £440,000 for our programmes.”
The cars, donated by Fiat and finished in butterfly designs by the award-winning artist, raised £440,000 as sales of their raffle tickets proved popular among guests at the ARK dinner. Party-goers included Hollywood film star Uma Thurman, supermodel Eva Herzigova, singer Sinitta and top UK industry and hedge fund bosses.
For more information on the Fiat 500 call our Fiat sales teams on Darlington freephone 0800 980 4532 or York on freephone 0800 072 0762.